Are we going to see a new name for 
RSS (“web feeds” ?) and the rename contest seemed to be making rounds over the internet.
In a recent post from one of the IE web log, made a clear distinction between the branding of the RSS technology and the underlying technology itself. The article also said that Microsoft is adding its own functionality to RSS in the version the company is implementing in Internet Explorer 7. Because of this, its renaming of RSS is not a sign the company is trying to remake the technology for its own purposes but rather a way to make a distinction between RSS and a feature of IE.
We will wait and see for the final output of RSS name battle.