Even though Data warehouse is picking very rapidly in the last year or so, but few companies who are already made a right mark in the right time could not take the market share that easily due to number of reasons. Even though am not a marketing guy to go over, but some of the basic design flaws can make things backwards at any time. Was doing research in to this space for last few months and expecting Kickfire will be either acquired or will be lead to dead end, and looks like the later is true as per the latest reports (kickfire website is also down now) even though it is backed by big investors.
Apart from what has been written in the above article by Daniel Abadi, few other reasons why it might be a failure:
- it was not directly compatible with MySQL
- over priced, not reachable by small to medium market customers
- storage solution is tied with the appliance, as it can cause more damage when rapidly changing technology like storage is tied with an architecture.
- building OLAP appliance on top of OLTP architecture without scalable MPP is a big misfire (or atleast should have built MPP to compete with XtremeData and/or Netezza on the same space as they have much better solutions)
This is my personal view and nothing related to any of the current work that am doing on data warehouse front. In case if you need any advice on current data warehouse technologies and/or want to build a scalable data warehouse infrastructure, please drop me a note.