Unless you completely understand your visitors/users/business by analyzing and forecasting what is most important and applicable, you can’t really launch an effective campaign to target right set of audience or you can’t keep your users engaged to the platform.
In-order to bring effectiveness to the business, insights to your existing users or customers or even visitors matters a lot. On day-to-day, one needs to have complete understanding of what is happening within the platform and build data-driven echo system:
- marketing – bring right set of audience who can add value to the platform by launching an effective campaign.
- product – understand what has been most used or engaged features and what drives the revenue; and keep innovating on what is important to the users and to the business.
- execution – based on current user/customer adoption, cost, revenue and their engagement within the platform, take right decisions on the direction.
As every data point is very important and need to bring business insights as early as possible, and we can’t let business wait for months to understand what is happening in the platform. At times we have to invent new data patterns due to rapidly emerging business sectors and until we know what patterns really works by identifying important segments for the business we can’t (and one shouldn’t) invest on technology and build an architecture that works for all.
For this matter, we target to bring value to the business (company) within few weeks by making automated data analysis done for what matters the most as close as hourly level and slowly move towards real-time by implementing a solution that scales with the business growth.
As part of Scalein, we build & manage big data analytics solution to many small to big companies and luckily we touched many industry verticals (finance, healthcare, automobile, social, internet, cloud, entertainment, marketing, advertisement & retail). If you have any questions, please reach us at firstname.lastname@example.org