Today I received a SMS message from evite for one of the birthday function. This is because my phone is configured with the evite account. The content is simple with 4 lines of text; which contains title, host, when and where. That is normal.
But I was surprised by the footer of the text message with the following line…
*Sponsored by The All-New Toyota Corolla
So, this seems to be a really cool idea; and we have to appreciate evite in order to incorporate the text ads as part of their SMS messages for evite invitations; this could generate some revenue for the company.
In India all incoming and outgoing SMS is free along with incoming calls, even though am not sure how mobile carriers are making money out there; but in USA that’s not the case even for SMS (some times its free as its part of the media packages).
Even in USA, it is possible for mobile carriers (like AT&T Cingular, Verizon and T-Mobile) to offer free SMS service to all end users by incorporating sponsored text or visual ads (if the phone can support media messages) as part of the message; that could be another adwords on Mobile SMS. Not only this offers a good revenue stream to the mobile carriers; but also can get more users to use the text or media message service as it will be free.