Today Yahoo! announced that it is acquiring IndexTools, a web analytics company. So this could be another interesting asset to Yahoo as Google already has Google analytics. Even my current venublog uses google analytics. Looks like its time for me to play with IndexTools to see what it offers. But interestingly it does not offer a free online version to get started.

But this could add a good value for publishers if yahoo integrates with yahoo publisher network to display add impressions etc along with regular web analytics. Yahoo should also make it free and online as that of Google to get into much wider users along with providing plugin modules for popular CMS to make it easier.

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